A quick glance at how the cryptocurrency world works? What is Blockchain?

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The concept of “cryptocurrency” was brought into light in 2009 as a medium of exchange through currencies. Unlike the traditional fiat currencies, cryptocurrencies are a decentralized, fully-digital cash system with cryptographic functions, designed for the purpose of securing financial transactions, control and verify them. Cryptocurrency exchanges can be done directly between two parties with the use of private and public keys, and also with minimal processing fees when compared to traditional institutions. The first cryptocurrency that was introduced was the Bitcoin, a peer-to-peer digital cash system.

Blockchain is nothing but a technology comprising a chain of blocks with a record of all the data i.e., digital pieces of information. The “blocks” in blockchain stores the information about all the crypto transactions that are happening, the time, financial amount and people involved in the transactions. The blockchain contains its own hash that is created with a set of numbers and letters. In that way, blockchain is reliable and secure as when someone tries to edit your information in the blocks, you can identify them through the changes in the hashcode. Statistics state that blockchain is preferred by around 66% of organizations around the world and is expected to grow to an 11.7 billion spending population towards blockchain, by the year 2020.

What are ICO AND STO? What is the difference between the two?

ICO stands for Initial Coin Offering],” whereas STO is Security Token Offerings.” Both ICO and STO, are basically offerings made by a business to the customers to raise funds, where they purchase crypto tokens that are built with a blockchain. Even though the concept is similar for both i.e., raising funds in exchange for a digital asset, there are some differences in aspects of their approaches. To bring them into the light for you,

  • With STOs there are legitimate laws and regulations to be followed by the company to raise funds and launch STO, whereas, with ICOs, there are no such regulations.
  • STOs come with high-level security tokens when compared to ICOs.
  • With STO, the investors have the right to claim an equity stake, whereas,in ICO, the token holder can only benefit from the token appreciation and access to goods and services offered by the platform.
  • STOs are backed by assets, profits, cash flows, etc., unlike ICOs.
  • STOs are not favorable to many countries when compared to ICOs.

Security tokens are currently trending, and the blockchain revolution is taking over faster than expected. For your company to reach over a wide range of customers,, it is also important for you to have an idea of how to market your STO, for marketing is the most important component for a successful business. So, without further ado, let’s discuss some of the essential marketing strategies.

  • Target audience:

Be it any business, focusing on the target audience is one of the primary steps to be followed. You have to make sure that the information you spread about your STO, is useful and relevant to the expectations of your specific audience for better potential and increase traffic for your company’s website.

  • Maximum utilization of digital marketing platforms:

Most of the existing, successful digital marketing agencies use SEO — Search Engine Optimization, as a tool to spread the word digitally about their company. If you use SEO with the right strategies, it helps you increase your number way higher and make your customers happy.

  • Building Communities:

For any successful business, it is necessary to build a strong community. The more the clients feel entitled to the information, the more they’re attracted to your business. An example of how this can be done in a simpler way is to create metrics, so the visitors can see the numbers and feel they’re getting all the information about the process.

  • Reliable exchange platforms:

It is very important to properly research and build reliable exchange platforms, which will be a huge advantage for your tokens. Your clients are attracted majorly by the two factors, i.e., good exchange sources and convincing marketing strategies. Giving importance to these two factors will drastically increase your number and awareness among a large number of people.

  • Feedbacks:

The customer feedback is the major component that drives the growth and increase in the number of customers for any business. Constantly monitoring the feedback through the metrics and social media can help you improve the process and increase potential.

The above mentioned were the most important and common marketing strategies to follow for any business, which is applicable and utterly beneficiary for selling your STO tokens too.

According to my personal research, Blockchain App Factory is one of the most reliable service providers and blockchain technology solution companies. Visit them to know and explore more about the blockchain world, and feel free to contact their support team for any queries.

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